Google Analytics 4 GA4 Course UK – Digital Analytics Training

Website measurement and marketing analytics training

Google Analytics 4 GA4 Course UK

Learn how to set up and use Google Analytics 4 to understand website and digital-product performance. This Learning247-supplied GA4 course is designed for marketers, business owners, bloggers, product teams and anyone who needs clearer reporting, audience insights and campaign measurement.

What You Will Learn

• GA4 setup and core concepts
• Reports, dimensions and custom metrics
• Tracking campaigns and conversions
• Audiences, custom events and DebugView
• Google Tag and Tag Manager concepts
• Google Ads campaign tracking
• Google Signals and BigQuery connections
• Using analytics insights to support business decisions

Course Structure

The supplier course is organised into an overview section, Google Analytics fundamentals and advanced GA4 topics. It includes instructor-led demonstrations, review questions, practice material and hands-on examples covering live-site installation, reports, events, audiences, advertising and data integrations.

Who Is This GA4 Course For?

• Digital marketers and marketing managers
• Small-business owners and entrepreneurs
• Bloggers and content-site owners
• Affiliate marketers
• Product managers and digital-product teams
• Learners who want stronger data-driven marketing skills

Certificate and Certification Information

The course includes supplier completion recognition and exam-preparation material. Any separate Google certification or Google Skillshop assessment must be completed under Google’s own current rules and is not automatically included simply by completing this training course.

Build a Measurable Marketing Pathway

Use GA4 alongside our Google Ads Course UK to combine campaign setup with performance measurement. For broader skills, compare the Digital Marketing Diploma Course UK or browse Sales & Marketing Courses Online UK.

Learn GA4 Online

Course price: £89.99